How to Make Money Doing Tarot Readings: A Guide to Turning Your Spiritual Skill into a Profitable Business

Tarot readings have long been revered as a mystical practice, offering guidance and insights into one’s past, present, and future. However, in recent times, this ancient art has transcended its spiritual origins and found a whole new realm of purposes – including making money. Many individuals across the globe have discovered a unique way to combine their spiritual skills with entrepreneurship, turning their passion for tarot readings into a profitable business.

If you have a gifted intuition, a deep connection with the spiritual realm, and a desire to help others navigate their lives, then delving into the world of tarot entrepreneurship might be the perfect path for you. This article serves as a comprehensive guide, outlining the essential steps and considerations for transforming your tarot reading expertise into a flourishing business. Whether you are a seasoned tarot reader wanting to level up your career or someone simply curious about the potential profitability of your spiritual skills, this guide will provide you with valuable insights and practical strategies to monetize your passion for tarot readings. So, let us explore the fascinating journey of earning a living while embracing the mystical art of tarot.

Table of Contents

Developing your Tarot Reading Skills

Study and familiarize yourself with the tarot deck

To become a skilled tarot reader, it is essential to thoroughly study and familiarize yourself with the tarot deck. Start by understanding the symbolism, meaning, and interpretation of each card. There are numerous books, online resources, and even courses available that can help you deepen your knowledge of tarot. Dedicate time to daily card pulls and practice reading for yourself to strengthen your connection with the deck.

Practice interpreting tarot cards

Interpretation is a crucial aspect of tarot reading. Practice interpreting individual cards and explore various combinations of cards to understand their collective meaning. As you gain experience, you’ll develop your own interpretations and intuitive insights. Consider joining tarot study groups or finding a mentor who can provide guidance and feedback on your readings.

Enhance your intuition and psychic abilities

Being in tune with your intuition and psychic abilities can greatly enhance your tarot reading skills. Engage in exercises that strengthen your intuition, such as meditation, journaling, or energy work. Trust your inner guidance when interpreting the cards and allow your intuition to guide you during readings. As you continue to work on developing your skills, you’ll find that your readings become more accurate and insightful.

By investing time and effort into developing your tarot reading skills, you will not only gain confidence but also provide more valuable and accurate readings to your clients. Remember, tarot reading is a continual learning process, so stay open to new insights and continue to deepen your knowledge and understanding of the cards.

Setting up Your Tarot Reading Business

A. Define your target audience and niche

When starting your tarot reading business, it’s essential to define your target audience and identify your niche. Understanding who your ideal clients are will help you tailor your services and marketing strategies to effectively reach them. Consider demographics such as age, gender, interests, and spiritual beliefs. Additionally, determining your niche will allow you to specialize in a particular area of tarot reading that sets you apart from competitors. Whether it’s love and relationships, career guidance, or spiritual development, finding your niche will attract clients seeking specific insights.

B. Choose a business name and create a brand identity

Selecting a memorable and meaningful business name is crucial for establishing your tarot reading brand. It should reflect your unique style and resonate with your target audience. Additionally, creating a brand identity involves designing a logo and choosing a color palette that aligns with your brand’s values and message. Consistency across all your marketing materials, including your website and social media platforms, will help build brand recognition and trust among potential clients.

C. Register your business and obtain necessary licenses

Before operating your tarot reading business, it’s essential to follow legal requirements by registering your business and obtaining any necessary licenses. Check with your local government agencies or consult a small business attorney to understand the specific regulations and permits needed to run a spiritual services business in your area. Compliance with legal obligations will ensure that you can operate your business smoothly and build a trustworthy reputation within the industry.

D. Set up a professional website and social media presence

In today’s digital age, having a professional website and a strong social media presence is integral to the success of your tarot reading business. Your website should be user-friendly, visually appealing, and contain essential information about your services, pricing, and contact details. Additionally, create profiles on popular social media platforms, such as Instagram and Facebook, to connect with potential clients and share engaging content related to tarot reading. Regularly updating your social media profiles with new insights and tips will help you build an online following and attract clients.

E. Create promotional materials and business cards

Developing promotional materials, such as brochures, flyers, and business cards, will help you effectively market your tarot reading business offline. These materials can be distributed at local events, fairs, and festivals or shared with potential clients during networking opportunities. Ensure that your promotional materials include your contact information, a brief description of your services, and any special offers or discounts available. Eye-catching designs with a touch of mystique will captivate people’s attention and leave a lasting impression.

Pricing and Packaging Your Tarot Readings

Determine different types of readings you’ll offer

When starting your tarot reading business, it’s important to determine the different types of readings you will offer. This will help you cater to a variety of clients and their specific needs. Some common types of readings include general readings, love and relationships readings, career readings, and spiritual guidance readings. By offering a range of services, you can attract a larger client base and ensure that you can meet the diverse needs of your customers.

Set competitive pricing rates for your services

One of the key considerations when pricing your tarot readings is to strike a balance between being competitive in the market while also valuing your expertise and time. Research the prices of other tarot readers in your area and take into account factors such as your level of experience, the length of the reading, and any additional services you may provide. Consider offering different pricing options, such as shorter readings for clients on a budget or package deals for those looking for ongoing guidance.

Create attractive and affordable reading packages

Packaging your tarot readings into attractive and affordable packages can be a great way to incentivize clients to choose your services. Consider creating packages that include multiple readings at a discounted price, or add value by including additional services such as personalized written summaries or follow-up support. These packages can be marketed as great options for clients who are seeking more in-depth guidance and a long-term relationship with a trusted tarot reader.

By offering a variety of readings and pricing options, you can cater to different budgets and needs, making your services more accessible to a wider range of clients. Remember to regularly review and adjust your pricing and packaging strategies to stay competitive and ensure that your business remains profitable.


Pricing and packaging your tarot readings effectively is crucial for the success of your tarot reading business. By determining the types of readings you’ll offer, setting competitive pricing rates, and creating attractive and affordable reading packages, you can attract clients and establish yourself as a trusted and sought-after tarot reader. Remember to regularly review and adjust your pricing and packaging strategies to stay competitive and meet the evolving needs of your clients.

Attracting Clients

Building an online presence

Developing a strong online presence is crucial in attracting clients to your tarot reading business. By implementing effective digital marketing strategies, you can reach a wider audience and establish yourself as a trusted tarot reader.

1. Search engine optimization (SEO) for your website

Optimizing your website for search engines is essential for increasing visibility and attracting organic traffic. Research and utilize relevant keywords to create high-quality, informative content that resonates with your target audience. Implementing SEO techniques such as meta tags, keyword-rich titles, and headers will improve your website’s ranking on search engine result pages.

2. Creating engaging social media content

Leverage the power of social media platforms to connect with potential clients and showcase your tarot reading skills. Develop a content strategy that includes informative blog posts, engaging videos, and visually appealing tarot card images. Share tips, insights, and success stories to pique the interest of your followers and encourage them to seek your services.

3. Utilizing online directories and tarot community platforms

Listing your tarot reading business on online directories specific to spiritual services can help potential clients discover you. Additionally, participating in tarot community platforms and forums allows you to connect with fellow practitioners, establish your credibility, and gain recommendations from satisfied clients.

4. Collaborating with influencers and other professionals

Collaborating with influencers who have a strong following in the spiritual or divination niche can significantly boost your visibility and attract new clients. Reach out to reputable influencers and offer them free readings or partnerships in exchange for promotion. Networking with other professionals, such as psychics or energy healers, can also lead to referrals and mutually beneficial collaborations.

Offline marketing strategies

While digital marketing is essential, incorporating offline strategies can also be effective in attracting clients to your tarot reading business.

1. Participating in local events, fairs, and festivals

Set up a booth or table at local events, fairs, and festivals relevant to spirituality or holistic wellness. Engage with attendees, provide mini tarot readings, and distribute business cards or flyers. This personal interaction can leave a lasting impression and generate word-of-mouth referrals.

2. Distributing flyers and posters

Design eye-catching flyers and posters that highlight your unique selling points and contact information. Distribute them at local metaphysical shops, bookstores, community centers, and anywhere your target audience frequents.

3. Networking within spiritual communities

Attend spiritual gatherings, workshops, and events to network with individuals who share similar interests. Engage in genuine conversations, offer your insights, and exchange contact information. Building relationships within spiritual communities can lead to client referrals and collaborative opportunities.

4. Offering discounts and referral programs

Implementing special promotions such as discounts for first-time clients or referral programs can incentivize people to try your services and refer others. This not only attracts new clients but also encourages existing clients to become loyal advocates for your tarot reading business.

Providing Exceptional Tarot Reading Experiences

Create a comfortable and inviting reading space

When offering tarot readings, it’s crucial to create a space that is comfortable and inviting for your clients. This helps create a positive and relaxing atmosphere, allowing your clients to feel at ease during their reading. Consider investing in cozy furniture, soft lighting, and calming decor to set the mood. Arrange your reading space in a way that promotes openness and encourages a sense of peace and tranquility.

Develop a unique reading style and approach

To differentiate yourself from other tarot readers and offer a unique experience, it’s important to develop your own reading style and approach. This involves finding your own voice and way of interpreting the cards. Experiment with different spreads, techniques, and methods of conducting readings. Trust your intuition and allow your personal connection with the cards to shine through. This authenticity will resonate with your clients and help you stand out in the industry.

Ensure confidentiality and professionalism

Confidentiality and professionalism are key elements in providing exceptional tarot reading experiences. Make it clear to your clients that their information and readings are confidential. Create a safe and non-judgmental space where clients feel comfortable opening up and sharing their concerns. Maintain professional boundaries and avoid giving unsolicited advice or personal opinions. Emphasize that your role is to provide guidance and support, rather than making decisions for them.

Offer follow-up support and guidance

To enhance the client experience and build lasting relationships, offer follow-up support and guidance. After the reading, provide clients with resources such as recommendations for books, articles, or other tools to deepen their understanding of tarot. Follow up with personalized messages or emails to check on their progress and offer additional insights if needed. This level of care and attention will not only help clients feel valued, but also increase the likelihood of repeat business and referrals.

By focusing on creating a comfortable space, developing a unique approach, maintaining confidentiality, and offering continued support, you can provide exceptional tarot reading experiences that leave a lasting impact on your clients. These positive experiences will not only help build your reputation and attract new clients, but also contribute to the overall success and growth of your tarot reading business.

Building Client Relationships

Active listening and empathy during readings

Building strong and meaningful relationships with your clients is essential for the success of your tarot reading business. One of the key ways to do this is by actively listening and expressing empathy during your readings. When clients come to you seeking guidance, they want to feel heard and understood. Show them that you genuinely care about their concerns and are there to support them.

During readings, give your undivided attention to the client and listen attentively to what they have to say. Avoid interrupting or imposing your own opinions. Instead, allow them to express themselves fully before offering your insights. Often, people feel a sense of relief when they feel truly heard and understood.

Personalized and detailed reading summaries

To further enhance the client experience, provide personalized and detailed reading summaries. After the reading, take the time to write down the key points and insights that emerged during the session. Tailor your summaries to each individual client, addressing their specific concerns and questions.

These summaries serve as a valuable resource for the client to refer back to and reflect upon. They can help reinforce the guidance received during the reading and provide a sense of clarity moving forward. By offering these personalized summaries, you demonstrate your commitment to providing a high level of service and attention to detail.

Sending occasional newsletters or updates

Stay connected with your clients by sending occasional newsletters or updates. This can be done through email or through a newsletter platform. Share relevant information about upcoming events, new tarot decks, or interesting articles related to spirituality and divination.

Newsletters not only keep your clients informed but also serve as a gentle reminder of your services. Maintaining regular communication helps to foster a sense of trust and establishes you as a reliable source for tarot readings and guidance. Just be sure not to overwhelm your clients with too many emails, as balance is key.

Offering loyalty programs or rewards

Reward client loyalty by implementing a loyalty program or offering special rewards. For example, you can provide discounts or free readings after a certain number of sessions. This not only shows appreciation for your clients but also encourages repeat business.

Additionally, consider offering referral programs where clients can earn rewards for referring new customers. Word-of-mouth is a powerful marketing tool, and incentivizing referrals can help increase your client base.

By focusing on building strong client relationships, you will cultivate a loyal following and generate positive word-of-mouth, leading to the growth and long-term success of your tarot reading business.

Expanding Your Tarot Reading Business

A. Diversify your offerings

As your tarot reading business grows, it’s important to expand your offerings to cater to a wider audience and increase your revenue. Here are some ways you can diversify your services:

1. Creating tarot courses or workshops: Share your knowledge and expertise by offering tarot courses or workshops. This allows you to teach others how to read tarot cards and develop their own skills. You can offer both in-person and online classes to reach a larger audience.

2. Offering tarot parties or events: Host tarot parties or events where you provide readings to a group of people. This can be a fun and social way for individuals to experience tarot readings and learn more about themselves. You can also offer special packages for occasions like bachelorette parties or birthdays.

3. Providing written or recorded tarot readings: Some clients may prefer written or recorded tarot readings instead of in-person sessions. This can be a convenient option for those who are unable to meet you in person or prefer to have a permanent record of their reading. You can offer these services through email or a secure online platform.

B. Collaborating with complementary businesses

Collaborating with businesses that share a similar target audience can help you expand your reach and attract more clients. Here are some potential collaborations:

1. Joining forces with psychics or energy healers: Partnering with psychics or energy healers can create a holistic experience for clients seeking spiritual guidance. You can collaborate by offering joint sessions, recommending each other’s services, or even hosting joint events or workshops.

2. Partnering with metaphysical shops or bookstores: Many metaphysical shops or bookstores have a clientele interested in tarot readings. Partnering with these businesses can allow you to offer your services in a physical location. You can also cross-promote each other’s offerings by displaying business cards or flyers.

3. Hosting joint workshops or events: Organize workshops or events in collaboration with other tarot readers, astrologers, or practitioners of related spiritual modalities. This not only brings together different perspectives but also helps in sharing costs and attracting a larger audience.

By diversifying your services and collaborating with complementary businesses, you can expand your tarot reading business and reach new clients. These strategies also allow you to explore different avenues within the spiritual and metaphysical community, opening doors to additional income streams and professional growth.

Tracking and Analyzing Business Performance

Keeping records of earnings and expenses

In order to run a successful tarot reading business, it is crucial to track and analyze your business performance. One key aspect of this is keeping detailed records of your earnings and expenses. By doing so, you can gain valuable insights into the financial health of your business, identify areas where you can cut costs or increase revenue, and make informed decisions to drive growth.

Start by creating a system to record all your income and expenses. This can be as simple as using a spreadsheet or using accounting software specifically designed for small businesses. Keep track of every tarot reading session, including the date, client name, type of reading, and the amount charged. Additionally, record any expenses related to running your business, such as purchasing tarot decks, marketing materials, or website maintenance fees.

Regularly review your financial records to analyze your business performance. Look for patterns and trends in your earnings and expenses. Are there certain times of the year when your business is busier? Are there expenses that can be reduced or eliminated? By understanding how your business is performing financially, you can make strategic decisions to optimize profitability.

Utilizing spreadsheets or accounting software

Using spreadsheets or accounting software can greatly simplify the process of tracking and analyzing your business performance. With these tools, you can automatically calculate your income, expenses, and profits, eliminating the risk of human error. Additionally, you can generate reports and charts that provide a visual representation of your financial data, making it easier to identify key insights.

When choosing accounting software, consider your specific needs as a tarot reading business. Look for software that allows you to track income and expenses, generate invoices for clients, and create financial reports. Some popular options for small businesses include QuickBooks, Xero, and FreshBooks. Alternatively, if you prefer to use spreadsheets, platforms like Microsoft Excel or Google Sheets offer templates that can be customized to suit your needs.

Analyzing client feedback and satisfaction

Tracking and analyzing your business performance goes beyond financial records. It is also important to gather and analyze client feedback and satisfaction to continually improve your services. After each tarot reading session, consider sending a follow-up email or survey to gather feedback from your clients. Ask them about their experience, if they found the reading helpful, and if they have any suggestions for improvement.

By analyzing client feedback, you can identify areas of strength and areas that need improvement in your tarot reading business. Look for common themes or trends in the feedback you receive. For example, if multiple clients mention that they appreciate your clear and concise explanations, you can continue to emphasize this aspect of your readings. On the other hand, if clients consistently mention that they find it difficult to understand the meaning behind certain cards, you may want to consider adjusting your approach to better meet their needs.

Overall, tracking and analyzing your business performance is vital for the success and growth of your tarot reading business. By keeping records of earnings and expenses, utilizing spreadsheets or accounting software, and analyzing client feedback, you can make data-driven decisions that will help you optimize your business and provide exceptional tarot reading experiences.

Continuing Education and Personal Growth

Stay Updated and Expand Your Knowledge

In the ever-evolving world of tarot reading, it is essential to prioritize continuing education and personal growth. This section explores the importance of staying updated and expanding your knowledge in order to thrive in the tarot reading business.

Attend Workshops and Conferences

One of the best ways to enhance your tarot reading skills is by attending workshops and conferences related to tarot. These events offer opportunities to learn from experienced professionals, gain new insights, and explore different techniques. By immersing yourself in these educational environments, you can expand your repertoire and stay updated on the latest trends in the industry.

Join Online Tarot Communities and Forums

The internet provides a vast array of resources and platforms to connect with fellow tarot enthusiasts. Joining online tarot communities and forums allows you to engage in discussions, ask questions, and share experiences with like-minded individuals. These platforms offer a supportive environment where you can exchange ideas, seek advice, and receive feedback from a diverse range of perspectives.

Read Books and Explore Different Tarot Decks

Reading books written by renowned tarot authors can deepen your understanding of the cards and provide new insights into their symbolism and interpretation. Additionally, exploring different tarot decks can broaden your perspective and expand your range of readings. Each deck has its own unique energy and symbolism, allowing you to approach readings from various angles and cater to different client preferences.

Continuing education and personal growth are crucial for maintaining a successful tarot reading business. By attending workshops, joining online communities, and engaging with various tarot resources, you can enhance your skills, stay updated, and remain inspired. Remember, the more knowledge and experience you acquire, the better equipped you will be to provide exceptional tarot readings and attract a larger client base.

As you embark on your journey of personal growth, it is important to strike a balance between learning and integrating your newfound knowledge into your practice. Continuously pushing yourself to expand your skill set and explore new perspectives will not only benefit your clients but also foster your own spiritual and professional development.

Do not underestimate the power of continuous learning and the impact it can have on your tarot reading business. Embrace opportunities for growth, be open to new ideas, and never stop seeking knowledge. By doing so, you will position yourself as a trusted and skilled tarot reader, ensuring long-term success in this fulfilling profession.

Overcoming Challenges in the Tarot Reading Business

Addressing skepticism and misconceptions

One of the challenges faced by tarot readers is the skepticism and misconceptions surrounding their practice. Many people view tarot reading as superstitious or fraudulent, which can make it difficult to gain the trust and credibility needed to attract clients. To address this challenge, it is important to educate and inform others about tarot reading.

Firstly, it can be helpful to explain the historical background and spiritual significance of tarot cards. By highlighting the ancient origins of tarot and its connection to various spiritual traditions, you can demonstrate that it is a legitimate practice rooted in symbolism and interpretation.

Additionally, sharing personal stories and experiences can help to debunk misconceptions about tarot reading. Encourage clients to share their own positive experiences and lessons learned from tarot readings. This can help potential clients see the value and potential benefits that tarot can offer in their own lives.

Handling difficult or skeptical clients

Dealing with difficult or skeptical clients is another challenge tarot readers may face. It is important to approach these situations with empathy and understanding. Listen actively to their concerns and address them honestly and respectfully.

One effective approach is to offer a brief explanation of how tarot works and what it can and cannot do. Emphasize that tarot readings are not fortune-telling or guaranteed predictions, but rather a tool for self-reflection and guidance. Let clients know that the interpretation of the cards is a collaborative process, and their own thoughts and emotions play a significant role in the reading.

If a client remains skeptical or resistant, it is crucial to remain calm and patient. Offer to provide additional information, resources, or references to help alleviate their concerns. However, it is also important to recognize when it may be best to part ways if a client is unresponsive or continually disrespectful towards the practice.

Managing burnout and maintaining self-care

Tarot reading can be emotionally draining, especially when dealing with clients who may be experiencing challenging life situations. It is essential for tarot readers to prioritize self-care and manage burnout to maintain the longevity of their business.

Firstly, establishing clear boundaries with clients is crucial. Set limits on how many readings you offer per day or week, and ensure you have time for rest and self-reflection. Take breaks in-between readings to recharge and clear your energy.

Incorporate self-care practices into your daily routine to reduce stress and maintain balance. This can include activities such as meditation, journaling, exercise, or spending time in nature. Surround yourself with a supportive network of friends, fellow tarot readers, or mentors who can provide guidance and understanding.

Lastly, continuing education and personal growth, as highlighted in Section X, can also help in managing burnout. Attend workshops or conferences to gain new insights and perspectives, and explore different tarot decks to keep your practice fresh and inspiring.

By addressing skepticism and misconceptions, handling difficult clients with empathy, and prioritizing self-care and burnout prevention, tarot readers can overcome challenges and build a successful and fulfilling business. Remember that perseverance, passion, and a commitment to personal growth will greatly contribute to your success in the tarot reading business.


As you reach the end of this guide, you should feel inspired and empowered to turn your tarot reading skills into a profitable business venture. The potential for growth and success in the tarot reading industry is vast, and with the right strategies and mindset, you can create a thriving business that brings fulfillment to both yourself and your clients.

Embracing the Potential for Growth

Tarot reading has seen a significant increase in popularity over the years, thanks to the growing interest in spirituality and divination. People are seeking answers and guidance from the mystical realm, and as a tarot reader, you have the opportunity to provide that support. Recognize that the demand for your services is there, and with dedication and professionalism, you can tap into this growing market.

Final Words of Encouragement and Inspiration

Starting and running a tarot reading business may present challenges along the way, but remember why you embarked on this journey in the first place. Your unique abilities and spiritual skills have the power to make a positive impact on people’s lives. Stay true to yourself, trust your intuition, and continue to enrich your knowledge and skills through education and personal growth.

Remember that building a successful tarot reading business takes time and persistence. Be patient with yourself and your progress, as success rarely happens overnight. Surround yourself with supportive individuals, both within the tarot community and in your personal life, who understand and value the work you do.

As you navigate the world of tarot reading entrepreneurship, remember to prioritize self-care and manage any potential burnout. Take breaks when needed, establish healthy boundaries with clients, and find practices that help you recharge and connect with your own spiritual well-being.

Always strive to provide exceptional tarot reading experiences to your clients. Continue to refine your skills, develop your unique reading style, and offer ongoing support and guidance. By doing so, you will not only attract loyal clients but also generate positive word-of-mouth recommendations that will further expand your business.

In conclusion, turning your tarot reading skills into a profitable business is an exciting and fulfilling endeavor. Embrace the potential for growth, persevere through challenges, and keep the flame of inspiration burning brightly.

Leave a Comment