Flipping, the art of buying low and selling high, has become an increasingly popular way to make money. From real estate to electronics, there are endless opportunities for individuals to enter the world of flipping and turn a profit. However, with the saturation of the market and the unpredictable nature of the industry, it is essential for beginners to equip themselves with the right knowledge and strategies to ensure success.
This article serves as a comprehensive guide for those new to flipping, specifically focusing on the profitable flipping of 200. Whether you aspire to flip physical products, properties, or digital assets, our aim is to equip you with the necessary tools to navigate this challenging, yet rewarding, endeavor. From understanding the fundamentals of flipping to identifying profitable opportunities, we will delve into the step-by-step process that can turn your initial investment of 200 into a flourishing venture. So, if you’re ready to embark on an exciting journey of flipping, read on to discover the key strategies and insights that will set you on the path to profitability.
Choosing the Right Items to Flip
Researching popular and in-demand items
When it comes to successfully flipping items for profit, one of the most important steps is choosing the right items to flip. This requires thorough research to identify popular and in-demand items that are likely to fetch a good price in the market.
To begin the research process, it’s essential to stay up-to-date with current trends and market demands. This can be done by reading industry publications, following relevant blogs and social media accounts, and attending trade shows or expos. By staying informed, you can identify emerging trends and popular products that are likely to sell quickly.
In addition to keeping an eye on trends, it’s crucial to research the specific niche or market you plan to operate in. Study the preferences and buying habits of your target audience to understand what items they are more likely to purchase. This can involve analyzing sales data, studying online forums and communities, and conducting surveys or polls to gather insights.
Assessing profitability and potential resale value
Once you have identified potential items to flip, it’s essential to assess their profitability and potential resale value. This involves conducting a thorough market analysis to determine the demand, competition, and pricing dynamics for each item.
Start by researching the average selling price of the item in both the new and used markets. Look at online marketplaces, such as eBay or Amazon, to see the range of prices for similar items. This will give you an idea of the potential profit margin you can expect.
Next, consider the condition of the item and any potential repair or restoration costs. If the item requires significant repairs or restoration, factor in the cost of these services when assessing the overall profitability.
Additionally, evaluate the market demand for the item. Are there many listings for similar items? How quickly do these items sell? Understanding the market dynamics will help you determine the potential resale value and the speed at which you can sell the item.
By thoroughly researching and assessing the profitability and potential resale value of items, you can make informed decisions when choosing what to flip. This will increase your chances of finding items that will yield a good profit and sell quickly in the market.
Sourcing Inventory
Garage sales and estate sales
One of the best ways to find inventory for flipping is by attending garage sales and estate sales. These types of sales often provide a wide variety of items at discounted prices. When attending garage sales, it is important to arrive early in the morning to get the best selection. Estate sales, on the other hand, can offer higher-quality items but may have more competition from other buyers. It is essential to have a good eye for spotting valuable items among the mix of goods at these sales.
Thrift stores and flea markets
Thrift stores and flea markets are also excellent sources for finding items to flip. These establishments often have a steady supply of second-hand goods, furniture, clothing, and collectibles. Thrift stores, in particular, can provide great deals on items that are in good condition but may just need a little cleaning or minor repairs before being resold. Flea markets are another treasure trove of unique and interesting items that can be sold for a profit.
Online platforms for sourcing items
In today’s digital age, online platforms have become a go-to resource for finding inventory for flipping. Websites such as eBay, Craigslist, and Facebook Marketplace provide a convenient way to search for items from the comfort of your own home. These platforms offer a wide range of products, from electronics to antiques, and allow you to filter your search by location, price, and category. Additionally, online auctions can be a great way to find unique and valuable items at competitive prices.
When sourcing inventory online, it is important to carefully evaluate the condition of the items through detailed descriptions and photos provided by the sellers. Engaging in thorough research and asking questions about the product’s history and condition can help ensure that you are making a good investment.
Overall, sourcing inventory is a crucial step in the flipping process. By exploring garage sales, estate sales, thrift stores, flea markets, and online platforms, you can find a wide range of items to flip for profit. Remember to always assess the condition and potential resale value of the items before making a purchase. With diligent sourcing, you can build a strong inventory that will contribute to a successful flipping business.
IEvaluating the Condition of Items
When it comes to flipping items for profit, one of the key factors that will determine your success is your ability to evaluate the condition of the items you come across. Here are some essential tips to help you determine which items are worth flipping and which ones are not.
Identifying items that can be easily restored or repaired
Before deciding to purchase an item to flip, it’s important to assess whether it can be easily restored or repaired. Look for items that have minor cosmetic issues or functional problems that can be fixed with a little bit of effort and investment. For example, a piece of furniture with a scratched surface can be sanded and refinished, while a vintage radio with a broken knob can be replaced.
By choosing items that can be easily restored or repaired, you can increase their resale value significantly. However, it’s important to strike a balance between the cost of restoration and the potential profit. Make sure that the cost and effort required for restoration will still allow you to make a reasonable profit.
Knowing the difference between valuable and worthless items
Another crucial skill in the flipping business is knowing how to differentiate between valuable items and those that are essentially worthless. This requires a good understanding of market trends, current demand, and the specific niche you’re working in.
Research is key in identifying valuable items. Utilize online resources and price guides to determine the current market value of certain collectibles, antiques, or other niche items. Additionally, keep an eye out for items that have unique features, historical significance, or are part of limited editions, as these tend to be more valuable.
On the other hand, worthless items are those that have no resale value or are too common to be sought after by buyers. For example, outdated electronics, damaged furniture beyond repair, or generic home decor items are unlikely to fetch a good price in the resale market.
By being able to quickly and accurately assess the condition and potential value of the items you come across, you can avoid wasting time and money on items that won’t provide a profitable return. This skill will improve with experience, so be sure to continuously educate yourself and stay updated on market trends.
Pricing and Negotiating
Determining a fair selling price
When it comes to flipping items for profit, setting the right price is crucial. Determining a fair selling price requires a careful assessment of several factors. Firstly, it is important to research the current market value of the item you are selling. This can be done by looking at similar listings on various online marketplaces and taking note of the prices they are being sold for.
In addition to market research, consider the condition of the item. If it is in excellent condition or has been restored, it may be appropriate to price it at the higher end of the market value range. On the other hand, if the item requires repairs or cleaning, it may be necessary to lower the price accordingly.
Furthermore, keep in mind any additional expenses you have incurred, such as shipping or repair costs. These expenses should be factored into the selling price to ensure you cover all your costs and still make a profit.
Tips for negotiating with sellers
Negotiating with sellers is another important aspect of successful flipping. Here are some tips to help you navigate this process:
1. Be prepared: Before entering into negotiations, research the item thoroughly. Know its market value, condition, and any other relevant details that may impact the price. This knowledge will give you a strong position during negotiations.
2. Start with a lower offer: It is often advantageous to begin negotiations with a lower offer than what you are willing to pay. This allows room for the seller to counteroffer and potentially reach a mutually beneficial agreement.
3. Remain patient and persistent: Negotiations can sometimes be a lengthy process. It is important to stay patient and not rush into accepting a deal that may not be in your best interest. Be persistent in your efforts to negotiate a fair price.
4. Understand the seller’s motivations: Try to understand why the seller is willing to part with the item. If they are in a hurry to sell or have limited interest in the item, you may have more leverage in negotiating a lower price.
5. Consider bundled deals: If the seller has multiple items of interest, consider proposing a bundled deal. This can be advantageous for both parties and may result in a more favorable price for you.
Remember, successful negotiation is about finding a balance that satisfies both parties. By understanding the market value, being prepared, and employing effective negotiation techniques, you can secure items at a reasonable price and increase your profit margins in the flipping business.
Cleaning and Repairing
Techniques for cleaning and restoring different types of items
When flipping items for profit, it is essential to ensure that they are in good condition before selling them. Cleaning and repairing items not only increases their value but also helps attract potential buyers. Here are some techniques for cleaning and restoring different types of items:
1. Electronics:
– Use compressed air to remove dust and debris from computer keyboards, gaming consoles, and other electronic devices.
– Clean screens with a microfiber cloth and a mild cleaning solution specifically designed for electronics.
– Check for any loose connections or faulty parts and repair them if possible.
2. Furniture:
– Dust and vacuum upholstered furniture to remove dirt and pet hair.
– Use furniture polish to restore shine to wooden surfaces.
– Repair any loose joints or broken pieces using wood glue or screws.
3. Clothing:
– Inspect clothing for stains, tears, or missing buttons. Mend or replace them if necessary.
– Launder the clothing using appropriate methods based on the fabric type.
– Iron or steam the clothing to remove wrinkles and create a more polished appearance.
4. Jewelry:
– Clean metal jewelry using a jewelry cleaning solution and a soft brush or cloth.
– Remove tarnish from silver jewelry using silver polish or a homemade mixture of baking soda and water.
– Replace any missing stones or repair broken clasps.
Knowing when to enlist professional help
While many items can be cleaned and repaired by DIY methods, there are instances where professional help is necessary. Here are some situations where it’s best to enlist the help of experts:
1. Fragile or valuable items:
– If you have antique or delicate items, it’s advisable to consult with professionals who specialize in restoring and cleaning such items. They have the expertise to handle them with care and ensure they are restored properly without causing further damage.
2. Complex repairs:
– If an item requires extensive repairs, such as rewiring a vintage lamp or fixing a broken mechanism in a watch, it’s best to leave it to professionals who have the necessary skills and tools.
3. Time constraints:
– If you are short on time and have a high volume of items to clean and repair, hiring professionals can significantly speed up the process and ensure all items are in sellable condition within your deadline.
Remember, investing in professional cleaning and repairing services may incur additional costs, but it enhances the overall value and appeal of your flipped items, making them more likely to sell at a higher price. Additionally, for valuable or delicate items, professional help ensures that they are handled with the utmost care, protecting their integrity and preserving their worth.
Photography and Presentation
Importance of high-quality photos for online listings
In the world of online selling, where potential buyers cannot physically see or touch the items you are selling, high-quality photos are crucial for attracting attention and generating interest. When it comes to flipping, effective photography can mean the difference between a quick sale and a stagnant listing.
One of the main benefits of high-quality photos is that they provide clear and accurate representations of the item you are selling. In order to capture the attention of potential buyers, it is important to showcase the item from multiple angles, capturing any unique features or flaws. This allows buyers to make informed decisions and reduces the likelihood of post-purchase dissatisfaction.
Additionally, good photography can help create a sense of professionalism and trustworthiness. Clear, well-lit photos demonstrate that you take your flipping business seriously and have nothing to hide. This will make potential buyers more confident in their decision to purchase from you.
To achieve high-quality photos, invest in a decent camera or use a smartphone with a good camera. Natural lighting is key, so try to take photos during the day near a window or outside. Avoid using flash, as it can create harsh shadows and distort colors. Experiment with different angles and compositions to find the most flattering shots of your items.
Tips for staging and presenting items effectively
In addition to high-quality photos, effective staging and presentation can greatly enhance the appeal of your items. Here are some tips to help you present your items in the most attractive way:
1. Clean and polish: Ensure that your items are clean and free from dust or dirt. Use appropriate cleaning techniques for different types of items, such as using a soft cloth for delicate surfaces and mild cleaning solutions for stubborn stains.
2. Use props and backgrounds: Consider using props or creating simple backgrounds to add visual interest to your photos. For example, displaying a vintage teacup on a lace doily or arranging a set of tools on a rustic workbench can create a more appealing visual narrative.
3. Show scale: Provide a sense of scale by including a reference object in your photos. This can be a coin, a ruler, or any item that is commonly recognized for its size. Buyers appreciate having a clear idea of the item’s dimensions.
4. Highlight unique features: If the item you are selling has any special or unique features, make sure to highlight them in your photos. This can include intricate patterns, engravings, or rare markings. These details may be the selling point for potential buyers.
Remember, your photos serve as the first impression of your items. Take the time to create visually appealing images that accurately represent the quality and condition of your items. With high-quality photos and effective staging, you are more likely to attract potential buyers and sell your items successfully.
Choosing the Right Selling Platform
Comparing different online marketplaces
When it comes to flipping items for profit, choosing the right selling platform is crucial. There are various online marketplaces available, each with its own advantages and disadvantages. It is important to compare and evaluate these platforms to determine which one is most suitable for your flipping business.
One popular online marketplace is eBay. With its large user base and global reach, eBay provides a vast audience for selling your flipped items. However, it is also highly competitive, and fees can cut into your profits. Additionally, the auction format on eBay may not always guarantee the desired price for your items.
Amazon is another renowned platform for selling items. It offers a streamlined selling process, access to a massive customer base, and the potential for high-profit margins. However, Amazon’s stringent policies and competition from other sellers can pose challenges.
Etsy is a great option if you specialize in handmade or vintage items. It targets a niche market and has a dedicated community of buyers interested in unique products. However, keep in mind that Etsy charges listing fees and transaction fees.
Another platform worth considering is Craigslist. It allows you to sell locally, which can be advantageous for large or bulky items that are difficult to ship. However, dealing with potential buyers directly and arranging meetups can be time-consuming and sometimes risky.
Benefits of creating your own website or social media presence
While online marketplaces provide convenience and access to a wide customer base, creating your own website or social media presence offers several benefits for your flipping business.
Firstly, having your own website allows you to establish a professional brand and showcase your products in a way that aligns with your vision. It gives you full control over the design, layout, and customer experience. Furthermore, a website can provide additional information, such as a blog or FAQs, to build trust with potential customers.
Social media platforms like Instagram and Facebook also offer opportunities to reach a targeted audience and build a community around your flipping business. By regularly posting high-quality photos of your flipped items and engaging with potential customers, you can increase brand awareness and loyalty.
Moreover, having your own website or social media presence gives you the flexibility to explore alternative selling strategies, such as hosting flash sales or offering exclusive deals to your followers. It allows you to connect directly with your customers, fostering a sense of personal connection that can lead to repeat business and positive word-of-mouth recommendations.
In conclusion, choosing the right selling platform for your flipping business is crucial to maximize your profits and reach the right audience. By comparing different online marketplaces and considering the benefits of creating your own website or social media presence, you can make an informed decision that aligns with your business goals. Remember to continuously assess and adapt your selling strategy to stay ahead in the ever-changing world of flipping.
Writing Compelling Product Descriptions
Techniques for writing persuasive and informative descriptions
When it comes to flipping items for profit, the way you describe your products can greatly impact your sales. Writing compelling product descriptions that are both persuasive and informative is essential to attract potential buyers and increase your chances of a successful flip. Here are some techniques to help you create effective descriptions that sell:
1. Highlight the key features: Start by clearly mentioning the main features of the item. Provide specific details that set it apart from similar products and emphasize its uniqueness. For example, if you are flipping a vintage record player, mention its brand, model, and any special features it may have.
2. Use descriptive language: Create a vivid image in the buyer’s mind by using descriptive language. Instead of simply stating that an item is in good condition, provide details about its appearance, texture, or any notable characteristics. This will help buyers visualize the item and feel more confident about making a purchase.
3. Tell a story: Engage buyers by telling a story about the item. Share its history, origin, or any interesting facts that make it more compelling. Building a narrative around the product can evoke emotions and create a personal connection with potential buyers.
4. Be honest and transparent: While it’s important to highlight the positive aspects of the item, it’s equally important to be honest about any flaws or imperfections. Clearly disclose the condition and any issues that potential buyers should be aware of. Providing accurate information builds trust and reduces the chances of returns or negative reviews.
Utilizing keywords for better search engine optimization
In addition to writing persuasive descriptions, you should also optimize them for search engines to increase their visibility online. Here are some tips for utilizing keywords effectively:
1. Research relevant keywords: Use keyword research tools to identify the most commonly searched terms related to your product. Include these keywords naturally throughout your description to improve its search engine ranking.
2. Include relevant details in your description: Think about what potential buyers might search for when looking for a similar item. Incorporate specific details, such as the brand, material, color, or size, to increase the chances of your product appearing in relevant search results.
3. Avoid keyword stuffing: While it’s important to include keywords, avoid overusing them or stuffing your description with unnecessary repetitions. Write for humans first and foremost, ensuring that the description reads naturally and provides value to the buyer.
By following these techniques and incorporating relevant keywords, you can enhance the visibility and appeal of your product descriptions. Remember to regularly update and optimize your descriptions as needed to stay competitive in the market. Effective product descriptions can significantly contribute to the success of your flipping business by attracting more potential buyers and increasing your chances of making profitable sales.
Shipping and Packaging
Best practices for packaging items safely and securely
Shipping and packaging are crucial aspects of successfully flipping items for profit. Proper packaging ensures that your items arrive safely to your customers, protecting them from damage during transit. Consider the following best practices when packaging your items:
1. Choose the right materials: Use sturdy boxes and appropriate packing materials such as bubble wrap, packing peanuts, or foam inserts to provide cushioning and protection. These materials should be able to withstand the rigors of shipping and prevent any movement or breakage during transit.
2. Wrap delicate items: Delicate or fragile items like glassware, porcelain, or electronics should be individually wrapped with bubble wrap or foam. Layering multiple layers of protection can help absorb shocks and prevent any damage.
3. Secure items: Use packing tape to seal boxes securely, ensuring there are no loose or open edges. Additionally, consider reinforcing the corners and seams of the box with extra tape for added strength.
4. Label your packages: Clearly label your packages with the recipient’s address and your return address. This ensures that the package is delivered to the correct recipient and can be returned to you if necessary. Include fragile or handle with care labels if applicable.
5. Consider insurance: For high-value items, consider adding insurance coverage to protect against loss or damage. Depending on the shipping carrier, insurance options may be available for an additional fee.
Choosing the most affordable and reliable shipping options
When it comes to shipping your items, it is essential to balance affordability with reliability. Consider the following factors when selecting shipping options:
1. Research shipping carriers: Compare shipping carriers such as USPS, UPS, FedEx, and DHL to find the most suitable option for your needs. Take into account factors such as pricing, delivery speed, coverage area, and additional services offered.
2. Calculate shipping costs: Utilize shipping calculators provided by the carriers to estimate the shipping costs based on package weight, dimensions, and destination. This will help you determine the most cost-effective option.
3. Consider shipping time: Different carriers offer various delivery timeframes, ranging from standard shipping to expedited options. Consider the urgency of the shipment and choose a shipping method that meets your customer’s expectations.
4. Track your packages: Opt for shipping services that provide package tracking. This allows you and your customers to monitor the progress of the shipment and provides peace of mind.
5. Streamline shipping process: Consider using shipping software or platforms that integrate with various carriers. These tools can help automate shipping label creation, provide discounted shipping rates, and streamline the overall shipping process.
By following proper packaging practices and choosing the most affordable and reliable shipping options, you can ensure that your flipped items reach your customers in excellent condition. This attention to detail can lead to positive customer feedback and repeat business, further contributing to the profitability of your flipping venture.
RecommendedManaging Time and Resources
Creating a Schedule for Efficient Flipping
When it comes to flipping items for profit, time management is crucial. Without a well-organized schedule, it’s easy to get overwhelmed and waste valuable resources. Creating a schedule specifically designed for efficient flipping can greatly enhance your productivity and profitability.
To begin, allocate dedicated time slots for different stages of the flipping process. Set aside time for sourcing inventory, evaluating items, cleaning and repairing, photography and presentation, and writing product descriptions. By designating specific time blocks for each task, you can ensure that no aspect of the flipping process is overlooked.
Additionally, it is important to prioritize tasks based on their urgency and impact on profitability. For example, sourcing inventory should be prioritized, as it is the foundation of your flipping business. Allocate more time for researching and visiting garage sales, estate sales, thrift stores, flea markets, and online platforms to find the best deals on valuable items.
Furthermore, consider batching similar tasks together. For example, dedicate a specific day or time block for cleaning and repairing items. This allows you to focus on one type of task at a time, increasing efficiency and minimizing distractions.
Learning to Prioritize and Manage Resources Effectively
Successful flipping requires effective resource management. Here are some tips to help you prioritize and make the most of your resources:
1. Financial Resources: Set a budget for sourcing inventory, cleaning and repairing supplies, packaging materials, and shipping costs. Keep track of your expenses to ensure you stay within your budget and maximize profitability.
2. Physical Space: Dedicate an area in your home or workspace to store and organize your inventory. Utilize storage solutions such as shelves, bins, and racks to optimize space and stay organized.
3. Tools and Equipment: Invest in high-quality tools and equipment that are necessary for cleaning, repairing, and packaging items. This will not only improve efficiency but also enable you to provide higher-quality products to potential buyers.
4. Human Resources: If your flipping business starts to grow, consider hiring additional help to assist with photography, cleaning, or shipping tasks. Outsourcing certain tasks can free up your time to focus on other aspects of the business.
Remember, effective resource management goes hand in hand with time management. By efficiently utilizing your time and resources, you can streamline your flipping process and increase your profitability.
XExpanding Your Flipping Business
Scaling Up Your Operations for Increased Profitability
Once you have established a successful flipping business, you may consider expanding your operations to further increase profitability. Here are some strategies for scaling up:
1. Increase Sourcing Channels: Explore additional sourcing channels such as wholesale suppliers, online auctions, or even partnering with local businesses or artisans to acquire unique items.
2. Diversify Product Range: Expand your inventory by exploring different product categories or niches. This allows you to attract a wider range of customers and cater to different preferences.
3. Automate Processes: Utilize technology and automation tools to streamline repetitive tasks, such as listing products or managing inventory. This allows you to save time and focus on strategic decision-making.
4. Establish Partnerships: Collaborate with other flippers or complementary businesses to leverage each other’s strengths and expand your customer base.
Building a Network of Reliable Suppliers and Customers
Building strong relationships with reliable suppliers and customers is essential for long-term success in the flipping business. Here are some tips to develop a network of trusted partners:
1. Suppliers: Maintain good communication and rapport with your suppliers. Be reliable, prompt with payments, and upfront about your inventory needs. This will help you secure the best deals and access sought-after items.
2. Customers: Provide exceptional customer service to build a loyal customer base. Respond promptly to inquiries, ship items quickly and securely, and resolve any issues promptly. Encourage customers to leave reviews, which can help attract new buyers.
3. Networking: Attend industry events, join online communities, and participate in forums to connect with other flippers, suppliers, and potential customers. Share knowledge, seek advice, and build mutually beneficial relationships.
Remember, scaling up your flipping business and building a network takes time and effort. Stay consistent, adapt to market trends, and continuously improve your business practices to stay ahead of the competition.
Expanding Your Flipping Business
Scaling up your operations for increased profitability
Once you have gained confidence and experience in flipping items for profit, you may consider expanding your flipping business to increase your profitability. Scaling up your operations can be an exciting and lucrative endeavor, but it requires careful planning and strategic decision-making. Here are some tips on how to successfully expand your flipping business.
1. Diversify your inventory: To broaden your customer base and reach a wider audience, consider diversifying the types of items you flip. Expand your product categories to include different niches or target new markets. This can help you maximize your profits and hedge against market fluctuations.
2. Increase your sourcing channels: As you expand your flipping business, it’s crucial to have a reliable and diverse network of suppliers. Explore other sourcing avenues such as wholesale suppliers, auctions, or even direct partnerships with manufacturers. By expanding your sourcing channels, you can access a wider range of products at potentially lower prices, increasing your profit margins.
3. Streamline your processes: With increased volume, it’s important to streamline your flipping processes to ensure efficiency and productivity. Look for ways to automate tasks, implement inventory management systems, and improve your overall workflow. This will allow you to handle larger volumes of inventory and minimize errors or delays.
4. Hire additional help: As your business grows, you may find it necessary to hire additional staff to handle the increased workload. Consider hiring employees or outsourcing certain tasks to freelancers or virtual assistants. This will free up your time and allow you to focus on higher-level business strategies.
Building a network of reliable suppliers and customers
Expanding your flipping business also involves building and nurturing relationships with reliable suppliers and customers. Here are some tips on how to develop a network that can support your growing business.
1. Strengthen relationships with existing suppliers: Maintain good relationships with your current suppliers by paying on time, providing feedback, and valuing their expertise. This will encourage them to continue doing business with you and may even result in preferential treatment or access to exclusive inventory.
2. Attend trade shows and industry events: Trade shows and industry events are excellent opportunities to network with both suppliers and potential customers. Take the time to connect with other professionals in the flipping industry, exchange ideas, and explore partnership opportunities.
3. Utilize social media and online platforms: Leverage the power of social media and online platforms to build your brand and attract both suppliers and customers. Engage with your audience, share success stories, and showcase your expertise. This will help establish your credibility and attract like-minded individuals who can contribute to the growth of your business.
4. Offer incentives for referrals: Encourage your existing customers and suppliers to refer their contacts to your business by offering incentives such as discounts or referral bonuses. This can help you build a network of trusted connections who can vouch for the quality of your products and services.
Expanding your flipping business requires careful planning and strategic decision-making. By scaling up your operations, diversifying your inventory, and building a network of reliable suppliers and customers, you can achieve increased profitability and long-term success in the flipping industry.