The rise of streaming platforms has revolutionized the way we consume entertainment, forever changing how filmmakers and content creators earn a living. While established players like Netflix and Amazon Prime dominate the market, there is one platform that is quickly gaining popularity among film enthusiasts and filmmakers alike – Tubi. Tubi, the leading ad-supported streaming service, offers a vast library of movies and TV shows, making it an attractive option for both viewers and content providers. However, many filmmakers wonder how they can monetize their work on Tubi and unlock the platform’s lucrative revenue streams. In this article, we will explore the various ways filmmakers can make money from Tubi and delve into the steps they can take to maximize their earnings on this increasingly influential streaming platform.
One of the primary ways filmmakers can earn money from Tubi is through advertisement revenue. As an ad-supported service, Tubi allows viewers to watch content for free in exchange for ads. For filmmakers, this presents an opportunity to generate income based on the number of ad impressions their films receive. Tubi employs a revenue-sharing model, where a portion of the ad revenue generated by a filmmaker’s content is paid back to them. This means that the more viewership a film garners, the higher the potential earnings for the filmmaker. Additionally, Tubi offers filmmakers the option to integrate brand partnerships and product placements into their films, providing an additional revenue stream and potential collaborations with advertisers.
Tubi’s Revenue Share Model
Explanation of Tubi’s ad-supported business model
In order to understand how filmmakers make money from Tubi, it is essential to grasp the streaming platform’s revenue share model. Tubi operates on an ad-supported business model, which means it offers its content to viewers for free, supported by ads. This approach allows Tubi to reach a wide audience and provide filmmakers with an opportunity to monetize their content.
Details of revenue sharing between Tubi and filmmakers
Tubi’s revenue sharing arrangement ensures that filmmakers can earn money from their content on the platform. The specifics of the revenue share can vary based on individual agreements, but typically, Tubi shares a portion of the ad revenue generated from a filmmaker’s content. This provides filmmakers with a passive income stream that can grow over time as their content reaches more viewers on the platform.
Filmmakers benefit from Tubi’s extensive user base, which can result in significant revenue opportunities. As Tubi continues to expand its reach and attract a larger audience, filmmakers have the potential to earn substantial income from their content on the platform.
Tubi’s revenue share model is designed to provide a fair and transparent system for filmmakers. The platform takes into account various factors such as the duration and popularity of a film to determine the revenue share. Filmmakers can track their earnings through Tubi’s analytics tools and have access to detailed reports that provide insights into their content’s performance and revenue generation.
By partnering with Tubi, filmmakers gain access to a vast audience and a revenue sharing model that ensures they are appropriately compensated for their work. This revenue stream, combined with Tubi’s other monetization avenues, can contribute to a sustainable income source for filmmakers on the platform.
Advertising Revenue
Overview of how ads generate revenue on Tubi
Advertising is a key component of Tubi’s revenue generation. The platform leverages a variety of ad formats to monetize the free content it offers to viewers. By integrating ads into the streaming experience, Tubi can support its business model and create revenue streams for filmmakers.
Tubi’s ad-supported model allows for targeted and relevant advertising, ensuring that viewers receive ads that are tailored to their interests. This targeted approach enhances the viewer’s experience and increases the effectiveness of the ads, resulting in higher advertising revenue.
Advertising formats available on Tubi for filmmakers
Filmmakers collaborating with Tubi have access to various advertising formats to generate revenue from their content. These formats include pre-roll ads, which play before the start of a film, and mid-roll ads, which are inserted at strategic intervals during the streaming experience. Additionally, Tubi offers banner ads and display ads that appear alongside the video content.
Filmmakers can benefit from the revenue generated by these ads, as each impression or click on an ad contributes to their earnings. Tubi’s analytics tools provide filmmakers with insights into the ad performance and revenue generated, allowing them to optimize their content for maximum ad revenue.
Overall, Tubi’s ad-supported model provides filmmakers with a significant revenue stream through targeted advertising. By leveraging the platform’s advertising formats effectively, filmmakers can maximize their earning potential on Tubi.
IAdvertising Revenue
As one of the leading ad-supported streaming platforms, Tubi offers filmmakers numerous opportunities to generate revenue through advertising. Understanding how ads generate revenue on Tubi and the various advertising formats available is essential for filmmakers looking to monetize their content on the platform.
A. Overview of how ads generate revenue on Tubi
Tubi’s ad-supported business model relies on delivering targeted ads to viewers during their streaming experience. This allows Tubi to provide free access to a wide range of content while generating revenue from advertisers. Filmmakers can benefit from this model by incorporating ads into their content and earning a share of the ad revenue.
Tubi’s advanced targeting capabilities ensure that ads are relevant to the viewer, increasing the likelihood of engagement and generating higher revenue. The platform uses demographic and interest-based data to deliver personalized ads, maximizing the earning potential for filmmakers.
B. Advertising formats available on Tubi for filmmakers
To cater to various advertising preferences, Tubi offers different formats that filmmakers can utilize to monetize their content:
- Pre-roll ads: These are short video ads that play before the main content starts and offer valuable exposure to advertisers. Filmmakers earn a portion of the revenue generated from these ads.
- Mid-roll ads: These ads appear during a video, usually at natural breaks in the content, such as scene changes or commercial breaks. Filmmakers receive a share of the revenue based on the number of mid-roll ads shown during their content.
- Overlay ads: These are non-intrusive ads that appear at the bottom or top of the video player while the content is playing. Filmmakers earn revenue from these ads based on impressions and clicks.
- Display ads: Tubi also incorporates display ads, such as banners or pop-ups, within its user interface. Filmmakers can generate revenue when viewers interact with these ads.
By leveraging these advertising formats, filmmakers can significantly increase their revenue potential on Tubi. Additionally, Tubi’s large and diverse audience ensures that filmmakers have a wide reach and the opportunity to connect with advertisers seeking targeted audiences.
IContent Licensing
A. Explanation of how Tubi acquires content from filmmakers
Tubi, the leading streaming platform, offers filmmakers the opportunity to license their content through a straightforward process. Filmmakers can submit their films directly to Tubi for consideration, allowing them to reach a wide audience and generate revenue. Tubi acquires content from filmmakers by carefully curating the films that align with its audience’s preferences and interests. This process ensures that only high-quality content is available on the platform, creating a positive viewing experience for users.
B. Benefits of licensing content to Tubi for revenue generation
Licensing content to Tubi provides several benefits for filmmakers in terms of revenue generation. Firstly, Tubi offers a revenue share model, allowing filmmakers to earn a portion of the advertising revenue generated by their content. This revenue share model provides filmmakers with a sustainable income stream, especially as Tubi continues to grow and reach a larger audience.
Furthermore, Tubi’s extensive user base and global reach enable filmmakers to tap into a broader market, increasing the potential for revenue generation. By licensing their content to Tubi, filmmakers can expand their audience and make their films accessible to viewers around the world.
Another significant benefit of licensing content to Tubi is the exposure it provides to filmmakers. Tubi’s popularity as a leading streaming platform allows filmmakers to showcase their work to a vast audience, including industry professionals and potential investors. This increased visibility can open doors to new opportunities in the film industry and pave the way for future projects.
Moreover, licensing content to Tubi allows filmmakers to retain the rights to their work while still benefiting from its distribution. This flexibility empowers filmmakers to explore other avenues for revenue generation while ensuring that their content reaches a wide audience through Tubi’s platform.
In conclusion, licensing content to Tubi offers filmmakers a range of benefits for revenue generation. With Tubi’s revenue share model, global reach, industry exposure, and flexibility in rights retention, filmmakers can maximize their earnings and advance their careers in the evolving streaming landscape. By partnering with Tubi, filmmakers can capitalize on the platform’s vast user base, robust advertising revenue model, and opportunities for cross-promotion, ultimately driving revenue success for their films.
Royalties and Playback Metrics
As filmmakers navigate the world of streaming platforms, it is crucial to understand how revenue is generated and how royalties are calculated. Tubi provides a transparent system that ensures filmmakers are fairly compensated for their content.
Calculation of Royalties
Tubi calculates royalties for filmmakers based on a variety of factors, including the number of views, viewer engagement, and the length of time viewers spend watching their content. This data is gathered through Tubi’s advanced analytics capabilities, providing filmmakers with valuable insights into the performance of their films.
By utilizing this data, filmmakers can gain a better understanding of their audience and tailor their content to maximize viewer engagement. This, in turn, can lead to increased royalties as viewers spend more time watching their films.
Importance of Playback Metrics
Understanding playback metrics is essential for filmmakers looking to optimize their revenue on Tubi. Playback metrics provide valuable insights into viewer behaviors and preferences, allowing filmmakers to make data-driven decisions about their content and marketing strategies.
Playback metrics include information such as the number of unique viewers, the average watch time, and the audience retention rate. By analyzing these metrics, filmmakers can identify trends, determine which aspects of their films resonate with viewers, and make informed decisions about future projects.
Furthermore, playback metrics are crucial when it comes to negotiating licensing deals and securing partnerships. Filmmakers armed with robust playback metrics can demonstrate the value and success of their content, making them more attractive to potential licensors and partners.
By continuously monitoring and analyzing playback metrics, filmmakers can identify areas for improvement and adapt their content and strategies accordingly. This iterative process can lead to increased viewership, engagement, and ultimately, higher royalties.
In conclusion, Tubi’s royalty calculation system, combined with the importance of understanding playback metrics, provides filmmakers with the tools they need to optimize their revenue on the platform. By leveraging these insights and adapting to the evolving streaming landscape, filmmakers can position themselves for success and maximize their revenue potential on Tubi.
Inclusion in Tubi’s Featured Sections
A. Explanation of Tubi’s featured sections and their significance
Tubi’s featured sections are curated collections of films and TV shows that are prominently showcased on the platform. These sections include genres, themes, or special promotions that highlight specific content to attract viewers. Being included in Tubi’s featured sections can significantly benefit filmmakers in terms of visibility and revenue.
Tubi’s featured sections are strategically designed to cater to different audiences and interests. They include categories such as “Popular,” “Recommended for You,” “New Arrivals,” “Trending Now,” and “Staff Picks.” These sections help users discover new content and increase the chances of filmmakers reaching a wider audience. When a film is featured, it is more likely to be seen by viewers who may not have otherwise come across it, thus increasing its potential for generating revenue.
B. Benefits of having a film included in Tubi’s featured sections for revenue
Being included in Tubi’s featured sections offers several benefits for filmmakers in terms of revenue generation. Firstly, it increases the chances of a film being streamed by a larger audience. As more viewers watch a film, the revenue generated from advertising and royalties also increases. Inclusion in featured sections can lead to higher viewer engagement and subsequently higher ad impressions, resulting in greater advertising revenue for filmmakers.
Moreover, being featured on Tubi enhances a filmmaker’s reputation and exposure within the industry. With Tubi’s growing popularity as a leading streaming platform, having a film showcased in a featured section can attract the attention of industry professionals, distributors, and potential investors. This increased exposure may open doors for future partnerships and opportunities, further boosting revenue potential for filmmakers.
Additionally, films included in Tubi’s featured sections often benefit from increased promotion and marketing efforts by the platform. Tubi actively promotes its featured sections to its user base through various channels, including newsletters, social media, and targeted advertisements. This additional marketing exposure can amplify a film’s reach and attract a larger audience, ultimately leading to increased revenue for filmmakers.
In conclusion, being included in Tubi’s featured sections can provide filmmakers with significant revenue-generating opportunities. The curated collections in these sections drive increased visibility, engagement, and exposure to a larger audience. The benefits extend beyond immediate revenue, as the exposure and recognition gained through being featured can pave the way for long-term revenue growth and industry success. As the streaming landscape continues to evolve, it is crucial for filmmakers to adapt and seize the opportunities presented by Tubi’s featured sections to maximize their revenue potential.
Tubi’s Original Content Initiatives
Overview of Tubi’s original content production
Tubi, the leading streaming platform, has made significant strides in its original content production. Recognizing the importance of offering exclusive and unique content to attract and retain viewers, Tubi has invested in creating original programming. This initiative allows the platform to distinguish itself from competitors and provide filmmakers with additional revenue opportunities.
Tubi’s original content production encompasses various genres, including movies, TV shows, and documentaries. The platform collaborates with talented filmmakers and production companies to develop and produce high-quality content that caters to diverse audiences. By creating exclusive content, Tubi aims to enhance its offerings and compete with other streaming services.
Opportunities for filmmakers to partner with Tubi for original content production
Filmmakers seeking to monetize their projects have the opportunity to partner with Tubi for original content production. By collaborating with Tubi, filmmakers can gain access to a large and growing audience while receiving the necessary support and resources to bring their vision to life. Tubi provides financial backing, production expertise, and distribution channels, enabling filmmakers to focus on the creative aspect of their projects.
Partnering with Tubi offers several benefits for filmmakers. Firstly, it provides a platform that is actively invested in promoting and showcasing their work. Tubi’s extensive user base ensures that filmmakers’ content reaches a wide audience, potentially leading to increased recognition and industry exposure. Additionally, partnering with Tubi allows filmmakers to tap into revenue streams beyond traditional distribution models, such as licensing and advertising revenue.
Furthermore, Tubi’s commitment to independence and creative freedom differentiates it from other platforms. Filmmakers partnering with Tubi can retain greater control over their content and artistic vision, ensuring that their work remains authentic and true to their intentions.
In conclusion, Tubi’s original content initiatives present filmmakers with exciting opportunities for revenue generation and industry exposure. By partnering with Tubi, filmmakers can access funding, distribution channels, and a substantial audience. Additionally, Tubi’s commitment to creative freedom empowers filmmakers to maintain their artistic integrity. As the streaming landscape evolves, it is crucial for filmmakers to adapt and explore new revenue streams, and Tubi’s original content production provides a compelling avenue for doing so.
Eighth Section: Cross-Promotion Opportunities on Tubi
A. Explanation of Tubi’s Cross-Promotion Strategies within the Platform
Tubi, as a leading streaming platform, offers filmmakers various cross-promotion opportunities to maximize their revenue. Cross-promotion is an effective marketing strategy employed by Tubi to promote content to its vast user base, increasing visibility and engagement. Understanding Tubi’s cross-promotion strategies is crucial for filmmakers seeking to optimize their revenue on the platform.
Cross-promotion on Tubi involves promoting a filmmaker’s content through different channels within the platform. Tubi strategically places ads and recommendations for relevant films alongside popular content, increasing the likelihood of users discovering and watching the promoted films. By leveraging Tubi’s extensive user data and analytics insights, filmmakers can target specific audience demographics, ensuring their content reaches the right viewers.
Moreover, Tubi employs cross-promotion through its personalized recommendation engine. The algorithm analyzes user viewing habits, preferences, and content interactions to suggest films that align with their interests. This presents an opportunity for filmmakers to have their content recommended to users who are more likely to engage with it, resulting in increased viewership and potential revenue.
B. Benefits of Cross-Promotion for Filmmakers to Maximize Revenue
Cross-promotion on Tubi offers several benefits for filmmakers seeking to maximize their revenue potential. Firstly, by having their content promoted alongside popular films, filmmakers can tap into the existing user base and reach a wider audience. This increased exposure can lead to higher viewership, generating more ad impressions and potential ad revenue.
Additionally, cross-promotion allows filmmakers to target specific niche audiences. Tubi’s user data and analytics capabilities provide valuable insights into user preferences and behavior. Filmmakers can utilize this information to identify relevant films or genres that their target audience enjoys, ensuring their content is strategically promoted to the right demographic. This targeted approach increases the likelihood of converting viewers into dedicated fans, potentially leading to future projects or monetization opportunities beyond Tubi.
Furthermore, cross-promotion enables filmmakers to establish their brand and reputation within Tubi’s ecosystem. By aligning their content with popular films or genres, filmmakers can build credibility and gain industry recognition. This can open doors to collaboration opportunities with other filmmakers, as well as attracting potential investors or distributors who are impressed by their success on Tubi.
In conclusion, Tubi’s cross-promotion opportunities are a valuable tool for filmmakers to maximize their revenue on the platform. By understanding Tubi’s cross-promotion strategies and leveraging them effectively, filmmakers can enhance their visibility, target specific audiences, and establish their brand within the streaming landscape, ultimately increasing their revenue potential.
Licensing for International Distribution
A. Discussion on Tubi’s international expansion and licensing opportunities
Tubi’s rapid growth in the streaming market has led to its expansion into international territories, offering filmmakers valuable opportunities for licensing their content for international distribution. With a global audience reach, Tubi provides a platform for filmmakers to showcase their work to a wider audience and generate revenue through international licensing deals.
Tubi’s international expansion has been driven by partnerships with local content providers and distribution companies in various regions across the world. By collaborating with these partners, Tubi is able to offer a diverse range of content to its international audience, catering to their specific preferences and cultural tastes. This opens up avenues for filmmakers to tap into new markets and monetize their content on a global scale.
Through its licensing opportunities, Tubi enables filmmakers to reach audiences in different countries and regions, creating additional revenue streams. By securing licensing deals, filmmakers can earn royalties and fees for their content being made available in international territories. This not only provides financial benefits but also helps filmmakers gain recognition and exposure in the global film industry.
B. Revenue potential for filmmakers through international distribution
Licensing content for international distribution on Tubi offers significant revenue potential for filmmakers. As Tubi expands its presence in various countries, the demand for diverse content increases, creating opportunities for filmmakers to capitalize on the platform’s global growth.
By licensing their content internationally through Tubi, filmmakers can earn revenue through a variety of channels. This includes upfront licensing fees, royalties based on views and engagement, and potential revenue sharing models, depending on the terms of the licensing agreements.
Furthermore, international distribution can lead to increased brand recognition and opportunities for additional revenue streams. Filmmakers who find success in international markets may attract the attention of international production companies, distributors, or streaming platforms, opening doors to new partnerships and distribution deals.
It is important for filmmakers to explore licensing opportunities for international distribution on Tubi as part of their revenue generation strategy. By tapping into global markets and leveraging Tubi’s international reach, filmmakers can maximize their earnings and expand their filmmaking careers beyond their home territories.
In conclusion, Tubi’s international expansion and licensing opportunities provide filmmakers with an avenue to reach a global audience and generate revenue through international distribution. By strategically licensing their content on Tubi, filmmakers can tap into new markets, earn royalties and fees, and gain industry exposure. The potential for revenue growth through international licensing on Tubi highlights the significance of adapting to the evolving streaming landscape and embracing global opportunities for revenue success.
Data and Analytics Insights for Filmmakers
Explanation of Tubi’s data and analytics capabilities
As a leading streaming platform, Tubi offers filmmakers valuable data and analytics insights to help them optimize their revenue generation. Tubi has developed sophisticated tools and technologies to track viewer behavior, engagement, and preferences. These analytics provide filmmakers with crucial information about their audience and allow them to make informed decisions on content creation and marketing strategies.
Tubi’s data and analytics capabilities enable filmmakers to access key metrics such as viewer demographics, watch time, retention rates, and content performance. Filmmakers can dive deep into the data to understand their audience’s preferences and behaviors, helping them create content that resonates with their target viewers.
In addition to demographic information, Tubi’s analytics also include valuable insights into viewer engagement. Filmmakers can analyze data on how viewers interact with their content, including metrics like average watch time, completion rates, and click-through rates on advertisements. This data can inform filmmakers about the effectiveness of their storytelling techniques, pacing, and overall viewer satisfaction.
Utilizing data and analytics to optimize revenue generation on Tubi
The data and analytics insights provided by Tubi can be leveraged by filmmakers to optimize their revenue generation strategies on the platform. By understanding their audience’s preferences and behaviors, filmmakers can tailor their content and marketing efforts to maximize engagement and monetization opportunities.
For example, by analyzing viewership data, filmmakers can identify trends and patterns in content consumption. This information can help them create content that aligns with popular genres or themes, increasing the chances of capturing a larger audience. Furthermore, filmmakers can also identify periods of high viewership and strategically release new content during those times to maximize exposure and revenue potential.
Moreover, Tubi’s analytics also provide valuable feedback on the effectiveness of advertising strategies. Filmmakers can track the performance of different ad formats and placements, allowing them to refine their marketing campaigns and increase ad revenue. This data-driven approach ensures that filmmakers can make informed decisions and optimize their monetization strategies based on real-time insights.
In conclusion, Tubi’s data and analytics capabilities provide filmmakers with invaluable tools to understand their audience, optimize content creation, and maximize revenue opportunities. By leveraging these insights, filmmakers can adapt their strategies to the evolving streaming landscape, ultimately increasing their revenue success on Tubi.
Tubi’s Partnership Opportunities
Overview of partnership opportunities for filmmakers on Tubi
Tubi, being one of the leading streaming platforms, offers various partnership opportunities for filmmakers. These partnerships aim to provide filmmakers with additional revenue growth and increased industry exposure. By understanding and utilizing these partnership opportunities, filmmakers can maximize their earning potential on Tubi.
One of the partnership opportunities available on Tubi is the opportunity to collaborate on original content production. Tubi has ventured into creating its own original content, and filmmakers have the chance to partner with Tubi in producing exclusive content for the platform. This partnership not only provides filmmakers with a unique opportunity to showcase their creativity but also offers a potential source of revenue through licensing and distribution agreements.
Benefits of partnering with Tubi for revenue growth and industry exposure
Partnering with Tubi offers several benefits for filmmakers in terms of revenue growth and industry exposure. Firstly, being associated with a popular streaming platform like Tubi can enhance a filmmaker’s reputation and reach a wider audience. Tubi has a vast user base, and being a part of their original content initiatives or having content featured on the platform can significantly increase a filmmaker’s visibility within the industry.
Additionally, partnering with Tubi provides filmmakers with monetization opportunities. Tubi offers revenue sharing models, allowing filmmakers to earn revenue through advertising, content licensing, royalties, and featured sections. These various revenue streams can help filmmakers generate income from their content and provide financial stability for their projects.
Furthermore, partnering with Tubi can open doors to further opportunities in the industry. Tubi’s partnerships and collaborations with other production companies and distributors can lead to additional exposure and potential distribution deals for filmmakers. By establishing a relationship with Tubi, filmmakers can increase their chances of securing future projects and expanding their creative endeavors.
In conclusion, Tubi’s partnership opportunities present significant advantages for filmmakers in terms of revenue growth and industry exposure. Partnering with Tubi allows filmmakers to tap into the platform’s popularity, access additional revenue streams, and gain recognition within the industry. It is essential for filmmakers to leverage these opportunities and adapt to the evolving streaming landscape to maximize their revenue success on Tubi.
Conclusion
Recap of revenue streams available on Tubi for filmmakers
In conclusion, Tubi offers filmmakers a variety of revenue streams to monetize their content and reach a wide audience. By understanding and utilizing these revenue streams effectively, filmmakers can maximize their earnings and gain industry exposure.
Tubi’s ad-supported business model is a key revenue stream for filmmakers on the platform. Through the display of advertisements, filmmakers can earn a share of the advertising revenue generated on their content. Tubi offers various advertising formats, including pre-roll, mid-roll, and banner ads, allowing filmmakers to choose the most suitable option for their content.
Another revenue opportunity for filmmakers on Tubi is content licensing. Tubi acquires content from filmmakers, providing them with the opportunity to earn revenue through licensing agreements. Licensing content to Tubi not only generates revenue but also exposes filmmakers’ work to a large and diverse audience.
Playback metrics and royalties are crucial factors in revenue generation on Tubi. Filmmakers should understand Tubi’s calculations for determining royalties and analyze playback metrics to optimize their earnings. By strategizing their content and promotion based on playback metrics, filmmakers can increase their revenue potential on the platform.
Being featured in Tubi’s sections is highly beneficial for filmmakers. Tubi’s featured sections have high visibility and attract a significant number of viewers. Filmmakers whose work is featured can experience a boost in revenue due to increased viewership and exposure on the platform.
Furthermore, Tubi’s original content initiatives present opportunities for filmmakers to partner with the platform. Collaborating with Tubi for original content production can not only result in revenue generation but also provide filmmakers with a platform to showcase their creativity and talent to a global audience.
Importance of adapting to the evolving streaming landscape for revenue success
As the streaming landscape continues to evolve, it is crucial for filmmakers to adapt and stay informed about new revenue opportunities. Tubi’s cross-promotion strategies, licensing for international distribution, data and analytics insights, and partnership opportunities are constantly evolving, offering filmmakers new ways to maximize their revenue.
To achieve revenue success on Tubi, filmmakers must stay proactive and leverage the ever-changing landscape of streaming platforms. By understanding the revenue streams available on Tubi, adapting to new features and opportunities, and utilizing data-driven insights, filmmakers can position themselves for long-term revenue growth and industry exposure.
In summary, Tubi provides filmmakers with a leading streaming platform that offers multiple revenue streams. By capitalizing on Tubi’s ad-supported model, content licensing, royalties, featured sections, original content initiatives, cross-promotion opportunities, international distribution, data and analytics insights, and partnership opportunities, filmmakers can unlock their revenue potential and thrive in the dynamic streaming landscape.